CHALLENGE THE PAST.
CREATE THE NEXT.
SHAPE THE FUTURE.
FOR THE BETTER
François Hoff begins an activity of household items distribution.
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TOYS & GAMES distribution. Michel HOFF joins his father’s business to work and help him in development.
Meeting with Tom Morey and European Launch of BODYBOARD with MOREYBOOGIE & CHURCHILL distribution.
European Distribution of the FRISBEE brand.
First Salon Nautique Tradeshow in PARIS with MOREY Boogie
Launch of REEF Brazil in Europe with organization of Miss Reef Contests
First POWELL PERALTA & BONES BRIGADE Demo Tours in Europe
Co-organization of GLISS EXPO, the first Action sport Tradeshow in Europe.
EURO MOREYBOOGIE Contest - Anglet
HOFF BODYBOARD PRO St Leu - Reunion.
Foundation of EUROSIMA with QUIKSILVER, RIP CURL & BILLABONG.
SNIPER Bodyboards Launch, First European Brand to become World Champion.
Purchase of CARTEL, the famous French skateboard brand.
Marc Farhat become Hoff's CEO.
Amaury Lavernhe becomes the first Frenchman to be crowned World Champion with SNIPER bodyboards.
Creation and launch of TORQ Surfboards.
OCEAN STEP - Creation of the first brand 100% dedicated to «Longe Côte».
VOLTAWAY - Creation of the E-mobility brand
European distribution of RHYTHM - the Australian lifestyle brand.
Takeover of HAWAII SURF in Paris, historical customer of HOFF