Hoff was created in 1951 in Bayonne by its founder, Mr François Hoff. He started as an ambulant merchant roaming the roads of the Basque country from end to end, including the historical areas such as that of the pilgrimage of Santiago de Compostela.
The company started of importing articles for the beach, toys and games during the 1960s. Hoff Distribution then went on to specialise in the 1970s, in water sports with the introduction of Bodyboarding in Europe. This turning point is associated with a meeting, in March 1975 with Mr Tom Morey, he was the precursor of Bodyboarding the sport and eponymous designer of the famous Morey bodyboards.
These choices allowed the company to grow and evolve making it, a few years later, a recognised player in the sector; and standing out at large trade fairs both national and European, such as Gliss Expo or the Salon Nautique in Paris Paris.
In the 80’s and 90’s, the first imports and distribution of major international brands
started as the brands SURFTECH, NSP, REEF, CIRCA, led to a rapid growth of the company in the sports industry.
From the year 2000 onwards, in order to introduce products more suited to the European market and capitalising on its knowledge
of the market and on its know-how, Hoff Distribution has complemented its range by that of its own brands and in designing its own products.
First of all with the brand Cartel Skateboards, quickly followed by Madness, Sniper boogie boarding, Flyingwheels (Longskates),
Venon Surfboards, Ari’i Nui (Stand-up Paddle) and many other brands.
In addition, many brands of an international reputation contact us at Hoff Distribution for its know-how in
entrusting to them the distribution of their products.
Today, the company is also present in the electronics sector and offers various equipment and accessories for camera and mobile
phones accessories in order to meet the increasing demand of their customers in the sport industry.
Sport shops, Core sports shops, franchise stores of major brands.
And the national brands such as:
Quiksilver, Intersport, Sport2000, Galeries Lafayette, FNAC, GoSport,
and some more, trust in HOFF.
Hoff Distribution has always supported the athletes in their passion so they can represent its brands and its
values in Europe and also on the international scene.
Today more than 70 riders such as Amaury Lavernhe, Fred Compagnon,
Edouard Delpero, Leonardo Neves and many others, are member of the Team.
Hoff Distribution is considered, in Europe, as one of the leaders of the distribution of articles dedicated to the practice of extreme sports.